Apereo Style Guide
Apereo Style Guide
The Apereo Style guide is a set of best practices and standardization of communications standards across all Apereo platforms including, website, newsletter, social media, and email communications.
Website
Apereo's website is created using the Drupal platform (currently Drupal 7).
UPDATE WITH NEW WEBSITE DESIGN
Newsletter
Apereo's newsletter is drafted by the team in Google Docs before being crafted in CiviCRM's newsletter template.
Team members and responsibilities:
- Michelle Hall
- Call for content via social media outlets 3 weeks before the publication deadline
- Gathering of content into the Google Doc draft.
- Crafting headlines and summary copy for newsletter items.
- Larger articles are posted to the Apereo website and then linked back to the newsletter draft.
- Project news is linked from project homepages or the project's page on the Apereo website.
- Upcoming events from the Apereo calendar and other organizations with similar interests (e.g. Educause)
- Conducts final review of Civi draft, checking links and grammatical errors.
- Lucy Appert
- Editor
- Reviews draft and makes suggestions or corrections
- Kathy Azevedo
- Arranges content in the CiviCRM newsletter template.
- Makes corrections.
- Sends Civi draft to Lucy and Michelle for review
- Sends newsletter out to subscribers
Civi has the following image sizes in pixels for the newsletter template.
- 258x150 (one image centered)
- 166x130 (side image next to text and button)
- 534x200 OR 570x200 (large header image)
- 166x90 OR 190x160 (3 side by side images)
- 258x100 OR 258x180 (2 side by side images)
Social Media
Apereo Foundation uses the following social media platforms.
- Twitter - Apereo Twitter
- Mastodon - https://social.fossdle.org/@apereo
- Facebook - https://www.facebook.com/apereo
- LinkedIn - https://www.linkedin.com/company/apereo-foundation/
- YouTube - https://www.youtube.com/@ApereoOrg
Canva is the tool used to create images for social media posts.
Paragraph 2
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sub-paragraph
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sub-paragraph
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.