Resources

• Corporate Identity: branding, logos, style guides, etc.

Channels

• Internal Constituents
  • Opencast
    • 2022
      • Opencast D/A/CH Meeting
      • Opencast Summit
    • 2023
      • Opencast Summit
  • uPortal
    • 2023
      • uPortal DevDays
  • Sakai
    • 2023
      • SakaiCon
      • Sakai DevDays
      • Sakai Virtual Conference
• External Partners
  • Education
    • Educause
      • Annual Conference
      • Educause Mailing Lists
      • OpennessCG
  • Open Source
    • Foundations
      • Foundations Mailing List

Platforms

• Apereo Resources
  • Internet
    • EMail
      • ED@
      • Info@
    • WWW
      • Social Media
      • Video
        • YouTube
          • Apereo Foundation
      • Website
      • Newsletter
• Constituent Resources
• Partner Resources
• Peer Resources
  • JoinUp
  • European Commision's Open Source Observatory

Purpose

• Advocacy: engaging across sectors and industries to create community through shared goals, vision, ideals.
  • CiviCRM Spark
• Marketing: raising awareness and adoption of Apereo software and open source generally.
  • Google Adwords
  • Website
    • Content Developer
      • Content Development
      • Content Editing
      • Content Retirement
    • Website Manager
• Promotions: celebrating the achievements of Apereo, its projects, and open source generally.
  • Newsletter
    • CiviCRM (as of 2021)
    • Previously Mailchimp
  • Website
    • Content Developer
      • Content Development
      • Content Editing
      • Content Retirement
    • Website Manager
• Public Relations: maintaining the positive reputation of Apereo as a whole.
  • Website
    • Content Developer
      • Content Development
      • Content Editing
      • Content Retirement
    • Website Manager

Practices

Communications Pipeline

1. Full press
   1. PRLog
   2. Website (RSS feed)
2. Informal snippets
   1. Internal
      1. Google Groups
         1. Announcements List
         2. Apereo Europe
         3. Teaching and Learning
         4. Incubation
         5. Open
      2. CiviCRM
         1. PMCs all projects
            1. Additional resource for our member orgs and development communities.
      3. Slack
         1. General
         2. Events
            1. Look for meetups?
            2. Conferences?
      4. Newsletter
   2. External
      1. LinkedIn
      2. Mastondon
      3. Educause Constituent Groups
         1. Openness (Jenn)
         2. CIO (Patrick)
         3. Instructional Technologies (Michelle)
      4. Community Members
         1. OSI

Communications Plans

Both the Apereo Foundation and its communities of practice engage in a variety of communication plans. In addition to its own communication activities, the messaging and campaigns of Apereo projects, communities, and--when appropriate--institutional members and commercial affiliates should also be supported and amplified.

Current Campaigns

• Apereo Board Elections
• Commercial Affiliates
• Institutional Members
• Open Apereo
• Projects and Communities
• Dolphin Awards and Fellowships

• Style Guide
  • Policies
  • Website
  • Newsletter
  • Social Media